Original Article

IJMDC. 2020; 4(11): 1887-1892

The impact of social media engagement on body image and increased popularity toward seeking cosmetic surgery

Authors: Tareq Al-Yahya, Arwa Hussain AlOnayzan, Zahrah Ahmed AlAbdullah, Khadijah Mustafa Alali, Fatimah Mustafa Althabit.

ABSTRACT

Background: Cosmetic surgery is gaining popularity day by day and one primary cause for this hype is the widespread growth of social media. Exposure to social media gives individuals greater body image concerns, which enhances their decision to expose to cosmetic surgery. The Kingdom of Saudi Arabia ranks 22nd among the top 25 countries with the highest rate of cosmetic surgery globally. There is practically no research regarding this aspect in the Kingdom of Saudi Arabia. The aim of the study was to study the impact of social media engagement on body image and increased popularity toward seeking cosmetic surgery in Al-Ahsa city, Saudi Arabia. Methods: A cross-sectional study was carried out in Al-Ahsa city, Saudi Arabia, in 2019Ė2020. A total of 513 subjects participated in this study. Subjects were selectively chosen to fill the online Social Media Engagement Questionnaire to assess the engagement with social media. The Body Appreciation Scale was used to assess an individualís body appreciation and acceptance of cosmetic surgery scale and to assess the decision-making to perform cosmetic surgery. Data were analyzed using Pearsonís correlation and analysis of variance tests, with a level of significance at p < 0.05. Results: Among the participants, 98.6% of the subjects used social media for 3-5 hours daily, 24% used it for 6-10 hours daily, 18.4% of them used it for less than 2 hours, and 10.5% used it for more than 10 hours daily. The usage of social media, especially 15 minutes before sleep and 15 minutes after waking up, is highly linked to the decision-making to perform cosmetic surgery (p < 0.05). Body appreciation and body image are very important factors to consider for cosmetic surgery performance (p < 0.05). Conclusion: This study suggests that social media engagement has an impact on body appreciation and decision- making to perform cosmetic surgery in a way that needed to be studied.

Keywords:
Social Media, Cosmetic Surgery, Body Appreciation, Plastic surgery, Saudi Arabia.


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The impact of social media engagement on body image and increased popularity toward seeking cosmetic surgery


Authors
Tareq Al-Yahya
Plastic Surgery Department, College of Medicine, King Faisal University, Kingdom of Saudi Arabia
PubMed articlesGoogle scholar articles

Arwa Hussain AlOnayzan
College of Medicine, King Faisal University, Kingdom of Saudi Arabia
PubMed articlesGoogle scholar articles

Zahrah Ahmed AlAbdullah
College of Medicine, King Faisal University, Kingdom of Saudi Arabia
PubMed articlesGoogle scholar articles

Khadijah Mustafa Alali
College of Medicine, King Faisal University, Kingdom of Saudi Arabia
PubMed articlesGoogle scholar articles

Fatimah Mustafa Althabit
College of Medicine, King Faisal University, Kingdom of Saudi Arabia
PubMed articlesGoogle scholar articles


Correspondence to:
. Arwa Hussain AlOnayzan, College of Medicine, King Faisal University, Kingdom of Saudi Arabia.; Ar5050wa@hotmail.com

Publication history
Received 28 Sep 2020
Accepted 12 Oct 2020
Published online 21 Oct 2020
Published in print 05 Nov 2020

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Pubmed Style

Al-Yahya T, AlOnayzan AH, AlAbdullah ZA, Alali KM, Althabit FM. The impact of social media engagement on body image and increased popularity toward seeking cosmetic surgery. IJMDC. 2020; 4(11): 1887-1892. doi:10.24911/IJMDC.51-1601290008


Web Style

Al-Yahya T, AlOnayzan AH, AlAbdullah ZA, Alali KM, Althabit FM. The impact of social media engagement on body image and increased popularity toward seeking cosmetic surgery. http://www.ijmdc.com/?mno=138460 [Access: January 24, 2021]. doi:10.24911/IJMDC.51-1601290008


AMA (American Medical Association) Style

Al-Yahya T, AlOnayzan AH, AlAbdullah ZA, Alali KM, Althabit FM. The impact of social media engagement on body image and increased popularity toward seeking cosmetic surgery. IJMDC. 2020; 4(11): 1887-1892. doi:10.24911/IJMDC.51-1601290008


Vancouver/ICMJE Style

Al-Yahya T, AlOnayzan AH, AlAbdullah ZA, Alali KM, Althabit FM. The impact of social media engagement on body image and increased popularity toward seeking cosmetic surgery. IJMDC. (2020), [cited January 24, 2021]; 4(11): 1887-1892. doi:10.24911/IJMDC.51-1601290008


Harvard Style

Al-Yahya, T., AlOnayzan, . A. H., AlAbdullah, . Z. A., Alali, . K. M. & Althabit, . F. M. (2020) The impact of social media engagement on body image and increased popularity toward seeking cosmetic surgery. IJMDC, 4 (11), 1887-1892. doi:10.24911/IJMDC.51-1601290008


Turabian Style

Al-Yahya, Tareq, Arwa Hussain AlOnayzan, Zahrah Ahmed AlAbdullah, Khadijah Mustafa Alali, and Fatimah Mustafa Althabit. 2020. The impact of social media engagement on body image and increased popularity toward seeking cosmetic surgery. International Journal of Medicine in Developing Countries, 4 (11), 1887-1892. doi:10.24911/IJMDC.51-1601290008


Chicago Style

Al-Yahya, Tareq, Arwa Hussain AlOnayzan, Zahrah Ahmed AlAbdullah, Khadijah Mustafa Alali, and Fatimah Mustafa Althabit. "The impact of social media engagement on body image and increased popularity toward seeking cosmetic surgery." International Journal of Medicine in Developing Countries 4 (2020), 1887-1892. doi:10.24911/IJMDC.51-1601290008


MLA (The Modern Language Association) Style

Al-Yahya, Tareq, Arwa Hussain AlOnayzan, Zahrah Ahmed AlAbdullah, Khadijah Mustafa Alali, and Fatimah Mustafa Althabit. "The impact of social media engagement on body image and increased popularity toward seeking cosmetic surgery." International Journal of Medicine in Developing Countries 4.11 (2020), 1887-1892. Print. doi:10.24911/IJMDC.51-1601290008


APA (American Psychological Association) Style

Al-Yahya, T., AlOnayzan, . A. H., AlAbdullah, . Z. A., Alali, . K. M. & Althabit, . F. M. (2020) The impact of social media engagement on body image and increased popularity toward seeking cosmetic surgery. International Journal of Medicine in Developing Countries, 4 (11), 1887-1892. doi:10.24911/IJMDC.51-1601290008


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